Online marketing is now driven by innovation, with Augmented Reality, geo-mapping, and loyalty programs in the foreground. People today are not content with simply viewing a brand. They want returns in products, services, and activities before, during, and after the event. Designing a powerful communication channel between a brand and its followers is vital for developing trust and further cooperation.

Below, you will find six unique strategies for marketing your brand and standing out by using modern technology.

Create Reward and Loyalty Programs

This type of engagement provides fans entertainment and increases traffic to the sponsors’ locations. Fans participating in the activity receive points or other incentives that can be redeemed from venue shops, sponsor booths, or the Internet. Digital tools such as integrated loyalty schemes or contactless payment systems are the most effective ways to boost fans’ experience.

Interactive Digital Challenges

Augmented reality and mini-games are innovative ways of interacting with fans, whether at the stadium, at home watching the live broadcast or at a supermarket. With the help of such technologies, fans can collect virtual player cards and thus establish further interaction with brands and get involved and excited.

Segmented Audience Marketing

Through digital experiences, organizations can get important information about fans. This can be used to direct marketing approaches based on interests. Moreover, you can develop relevant content for each fan sub-group using advanced tracking and analytics. As a result, it will improve interaction and conversion.

Make Everything Digitally Accessible

Digital accessibility can also increase engagement success on-site with fans. For example, maps, timetables, and other real-time update information will assist attendees in finding their surroundings quickly and even making the most of their time. There is no room for ignoring fans’ digital interactions in large events like Comic Con, trade shows, or even the Super Bowl. With all the information and data made available online, your touch point goes beyond the physical perimeter of the event.

Contests and Giveaways

Another way to grab the target audience’s attention and collect information is to conduct contests and giveaways through digital channels. QR codes often serve as low-barrier entry points, increasing digital interactions before and during events and after via links in messenger applications.

Venue Navigation with AR

Make the fans’ experience at the venue interactive with the help of integrated AR and geo-mapping of the venue. These tools help lead the attendees to their seats, highlight specific areas, and market the live events during the break. Instead of just inserting location-based rewards and activities, it helps develop an engaging image and sustain fans’ engagement throughout the event.

With the world going technological, sharing fans’ feelings is crucial to success in any show. Contests and technologies like augmented reality allow fans to engage in multiple ways, live or online. The future of event management depends on innovation and integration of the technologies above, further enhancing efficiency and spectator engagement.