Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation.

Cloud computing reduces operational costs by eliminating the need for installing an IT infrastructure. In this post, we explore how Cloud computing makes it easy to adopt new technologies that enhance customer service delivery, bypassing the need for IT. But first, let’s start by answering the basic question. How does cloud-based computational revolution transcend Information Technology? Read on to learn more.

This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has come to stay.

We invite you to watch the documentary by Telecoming and Evina in collaboration with MEF: “Fighting fraud”.

The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system while retaining the trust of their customers. In this article, we’ll look at the key concerns that customers have, how these impact the way you can personalize your marketing, and outline some best practices for doing so.

Consumption in general, its trends, growth and innovations are closely linked to the payments industry. The online commerce ecosystem has consolidated digital payment, which in recent months seems to be constantly growing.

  Just like any other market, eCommerce businesses need to pay attention to the content they're publishing. Your content marketing strategy plays a key role in building brand awareness and creating a positive brand image. It also helps you make your brand more...

Whether you’re a company that provides customer management solutions or sells coasters, you can benefit from implementing an interactive content strategy. Studies show that interactive content achieves far more customer engagement than standard content. Here are some tips to keep in mind when creating interactive content that can drive audience engagement!

It is clear that things have changed, and the only way to survive is to adapt to the newly established model. When facing changes, we are uncertain and curious to try new media and formats and, above all, to see the results and evaluate them.

The digital shopping world is incredibly competitive, and it’s constantly growing. If you want your website to produce enough conversions to keep your head above water, you’ll have to follow a few do’s and don’ts.