Real-time relevant information is what advertisers and users are looking for, and programmatic advertising makes it possible. The post Programmatic, the digital advertising cornerstone appeared first on Telecoming | Technology to monetize digital services.

  As we announced on September 12th, we have signed an agreement to become the official distributor of Real Madrid mobile content. Yesterday we announced that this deal has become more extensive and we will also offer the football club’s content through African mobile...

The importance of sports content in today’s society is unquestionable. When the internet didn’t exist, and we had no access to digital content, we would communicate information through newspapers, written letters or even word mouth. Never we would have thought that...

The technology applied to the effectiveness of advertising campaigns seems something essential and innate of digital advertising, it doesn't seem something new, and maybe it's because it's not. The post Technology and digital Advertising, a perfect match appeared...

The importance of social networks in our lives is unquestionable. According to the “We are Social Study 2019” carried out by Hootsuite, in the world, we are already more than 5.000M mobile users. There are more than 4.300M Internet users, and among them, 3.500M use...