In today’s modern world, it is no surprise that customer experience or CX is so essential to a business. Think about it, with so many businesses and services to choose from, customers are now equipped with numerous options that seemed impossible only a few decades ago. Let’s take a look at five ways you can achieve this.

Email marketing is a fundamental part of an e-commerce strategy. It is through it that the communication between the company and consumers will be validated. In fact, the user must accept to be part of the company’s contact list, which already ensures a certain authority. Want to know some of the main benefits of email marketing for e-commerce? Enjoy reading!

In recent years, the advertising industry has had to reinvent itself. The recent pandemic, coupled with the latest technological innovations, has led industry professionals to invest in new ideas. Challenges, though, are the signposts of progress. AdTech evolves during these challenging times by revitalizing seemingly outdated channels and bringing new ones to the scene. Let’s explore the technologies the market will focus on in the next few years!

When it comes to content marketing, should you gate your content, or should you leave it ungated? While this debate has been around for years, the concept of content marketing has evolved in more ways than one. So, when gated and ungated content are brought forth, which one is better for marketers? Learn more here!

VR is evolving with advancements like the ability to experience it on a smartphone. You might have heard about this before but not experienced it yet. This article provides tips for enjoying VR on your smartphone anywhere and anytime. Let’s get into it!

A host of technologies exists to help you optimize your company’s processes for storing and organizing data. Learn more here!

The entertainment industry has undergone a strong transformation in recent years. How will the changing trends affect advertising? In this post, we share with you the primary keys. If you are interested, read on!

Here are some vital tips you must consider while starting your tech business!

South Africans will pay $89M for digital content and services this year through Direct Carrier Billing (DCB). This figure will register a YoY growth rate of 16% over the next four years to reach $159M in 2026, according to our last analysis, “DCB evolution and trends 2022-2026”, carried out as a company specialized since 2008 in monetization technology for sport and entertainment. Read more here!

This article lists seven critical things you should consider before becoming an expert in digital marketing. Read on to learn more.