Data Privacy vs Brand Personalization
Data Privacy vs Brand Personalization The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system...
Digital payments don’t stop
Digital payments don’t stop Consumption in general, its trends, growth and innovations are closely linked to the payments industry. The online commerce ecosystem has consolidated digital payment, which in recent months seems to be constantly growing. According...
How to Write SEO-Friendly eCommerce Product Description?
How to Write SEO-Friendly eCommerce Product Description? Just like any other market, eCommerce businesses need to pay attention to the content they’re publishing. Your content marketing strategy plays a key role in building brand awareness and creating a...
How to Boost Audience Engagement With Interactive Content
How to Boost Audience Engagement With Interactive Content Interactive content relies heavily on audience data to stimulate user participation successfully and is now one of the most effective strategies for driving engagement. It’s a great way to showcase your...
