The trends & future of data

Jul 29, 2019 | Technology

Big data is a unique tool for both businesses and companies’ customers. It enables both parties to find relevant content from one to another. Big data expenditure The volume of data has increased massively over the last few years, and it is expected to grow even...
Digital Media grows by 13.5% compared to 2017

Digital Media grows by 13.5% compared to 2017

Jun 5, 2019 | Technology

Thanks to the data provided by different agencies, IAB Spain has carried out a new study showcasing the results on Digital Advertising Investment for 2018. This report allows us to identify and delve into media buying trends and investment figures. It highlights a...
Introducing Rouge, our new digital advertising agency

Introducing Rouge, our new digital advertising agency

Apr 29, 2019 | Technology

  We are proud to present Rouge, our new AdTech performance agency. Rouge arises from the merger of technical innovation and advertising talent, it’s the application of our own technology to the advertising industry… say hello to the AdTech concept....
Talking about DSP´s universe

Talking about DSP´s universe

Apr 20, 2019 | Technology

We are always looking to find the best speaking opportunities and summits to be updated of what is happening in the global advertising industry. So, last March, we attended the “V Foro de la Publicidad Programática” a Programmatic meeting date organized by ’La...