How to optimize your ecommerce

We know that properly optimizing an eCommerce is not an easy task, but here you have a few tips to achieve it! In any business, one of the most important aspects is to ensure profitability. It is essential to consider the proper functioning of technological tools, logistics, payment methods, user experience, etc.

Here are some tips to increase your potential. If you are interested, read on!

Visibility optimization

Working on SEO is very important to optimize social media presence and content creation. You can use any social media outlet to increase patronage to your store. However, it doesn’t matter how good your outward marketing solutions are if you don’t have a good product.

What are the right products? Well, they must be qualitative, useful, and relevant. A coffee mug with a slogan on it doesn’t need to be made of gold to make you a million, provided the slogan resonates with the right constituency of buyers. You must know your market!

As you gain popularity, you’ll have to extend your audience to build and foster customer relationships. Successful visibility optimization produces an increase in customers.

To maximize how effective your digital store is, you’ll need a customer service solution–such as NICE inContact. It’s essentially a cloud-based call centre that, like an eCommerce store, you can acquire, implement, and manage on your terms. As you branch out, options like this become necessary.

A real-life example

To understand “evergreen”, consider the game of Chess, and the game Pong. Chess has been around for hundreds of years. Pong is still played, but it’s on the way out. Chess is like an evergreen tree, and Pong is a seasonal bush.

The only way you’re likely to find Pong today is packaged in with other games on one of those all-in-one handheld gaming devices or some retro gaming website. While it still has some popularity, it is the popularity of a niche kind requiring niche marketing. Otherwise, Chess will always have a static level of popularity.

That is to say: if you were using an eCommerce website to sell specialized Chess sets, you could be sure to make a sustainable profit. Chess is the kind of game that can be purchased and never played, only used as a decorative item in a home’s reading room or something of the sort.

Tips to optimize your online store

There are varying things you can do to an eCommerce website in order to make it more successful in a sales sense. First of all, you need it to be easily navigable. You’re less likely to get sales if your site is over-complicated. Amazon.com is set up the way it is for a reason: over the years they’ve crunched the numbers to attain the best interface—and it will continue to change, given time, as better solutions are discovered.

Also, don’t forget the mobile component. There are quite a few smartphones out there today, and all IoT expectations seem to specify an increase in this trend. So, ensure that anyone anywhere can purchase your products only by having access to the internet. This may cost a little more initially, but it will pay off in the long run.

Also, make it easier for clients to checkout. Coupled with the ease of checkout, you want to have security. The internet is a massive economic powerhouse; but if you can increase sales by a margin of 5% through security, that could be the difference between bankruptcy and success.

Sometimes a small statistic like that defines the number of users who won’t buy from you based on security. An excellent method—and one that will increase your SERP (Search Engine Results Page) ranking as well— is an SSL certificate added to your eCommerce store. This is a security key that changes your website via the addition of an “s” to the URL.

So instead of “https://www.genericsite.com”, it changes to “https://www.genericsite.com”. The “s” indicates there’s been a key added for additional security. The cost will be offset by increased visibility through search engines—in all likelihood. This will, of course, depend on the size and scope of your operation. The larger it is, the less cost such a security enhancement will be, as increased visibility will reap increased sales.

Finding the best solutions for your business

There are many solutions you can bring to the table in terms of eCommerce to increase sales. Remember to follow trends, but not be defined by them—you’re looking for evergreen solutions. Additionally, remember to use the most cost-effective means of eCommerce sales.

It would help if you also were sure that you make your site secure, navigable, and accessible via a mobile device. Such enhancements will expand any online store’s efficacy, allowing for the increase of business profitably and cost-effectively. Remember: there’s always room for improvement.

Miley Dowing, has collaborated with our blog in this post.